Sounds like the start of shimming or deathwobble, it will get worse over time.
Not sure about the free play in the steering wheel being the cause, might try a tight steer. But definately get your tires balanced and have the jeep alligned. Also check wheel bearings and tierod ends for play.
I assume you have not lifted the CJ3, but deathwobble is a common problem with lifted Jeeps. The slightest play in any part of the entire axle assembly (from wheel bearings to tie rod ends, to pitmanarm) can cause it, usually after hitting a bump, even the smallest bump on a flat road. The bump causes the entire axle to start shacking violently, up to the point your thrown around in your Jeep and usually only a full emergency stop will stop it.
https://www.youtube.com/watch?v=ncZDRStpFmsAs you can see it does not matter if you have coilsprings or leafsprings
Most people install a steering damper and it's gone, but this only camouflages the problem, it does not solve the problem and it will return eventually, probably worse.
Besides play in any part, however small, the biggest issue is the caster that changes after lifting a Jeep. The top of the axle tilts forward and it gets a negative caster. You want caster to be at least neutral or best positive. In Jeeps like the TJ you need to install longer lower suspension arms, most people do not and it keeps coming back. If you have negative caster, the front axle basically starts acting like a shopping trolly with one wheel stuck that starts to flutter and you cannot steer until you stop and go again.

Now i'm not to familiar with the Willys yet as in how far the above translates to the Willys deathwobble or shaking symptoms. Mine also has steering wheel play and there is a litlle bit of play on one tierod end but no wobble or shaking at all, not even on uneven or bumpy paved roads. I did have the tires balanced and had it alligned.
So i advice to do that first before you start replacing parts. You can do the alligning yourself with a string.
Just the first hit i got on youtube:
https://www.youtube.com/watch?v=AuYsd7SUwTA