NoCo,
Think about the basics when starting your Willys.� You need fuel, compression, and spark.
The fuel systems is really self priming.� Have you seen fuel delivered to your fuel filter bowl?� If so, the fuel pump is working.� If you look down the carb throte while pulling on the accelerator linkage, and you see some fuel squirts, the carb bowl also has fuel and the carb fuel jet at the bottom of the fuel bowl is not clogged.� If you see these things, your non start is probably not fuel related.�
Compression:� Even with a bad engine and poor compression, you will still, normally, be able to start the engine.� It just may be under powered, or burn oil, or similar.
Spark:� Critical to make sure your timing is close, if not dead on.� Spark plug cables are routed to the correct firing order. (I always do this wrong for some reason.

� Counter clock wise on the distributor.) Spark plug gaps to .030.� Points clean and gapped to .020.� A good coil. A good condencer.�
I'm sure there are some additional things to consider when starting it up.� Hopefully others will chime in.
Good luck.
Tim