Well, one thing I have learned dealing with my WILLYS DJ3A is... NEVER say "never", nor say "always". Manuals have errors, mostly in pictorial representations, and so much depends on the "date" and "place" and "inventory at that time and place", as to what "was installed".
Brake shoe size? Leading vs primary shoe? "Floating shoes" vs "pivot design"? The last question is the MOST IMPORTANT determination... IMO. The 11" brakes being discussed are a "floating design" (self-adjusting) system. "Short shoe" as the "leading shoe" going "forward", whether front or rear assembly... as "I" have read and understand it to be correct. The shorter shoe was said to help heat dissipation, and to be a lighter shoe to activate first into the drum's forward rotation... or so as I read many times in many discussions researched.
Now where things get confusing and contradictory, is when "apples are compared to oranges", and when generalities are stated as "factual". Example... my 62 DJ has Bendix backing plates, Wagner cylinders and the LOCKHEDE SYSTEM with a "pivot design" (fixed bottoms of shoes). Btw, my drums and shoes are 9"X 2" with 1-1/8" front directional cylinders (l/r) and 9X2" rears with 13/16" cylinders. ALL Willys "factory", but "different from most other Willys CJs, and also "different" is the 2WD front axle beam.
That said, the "leading shoe" for the "pivot design" towards the front of the vehicle is the "LONG SHOE", with the short shoe as the "trailing shoe". THAT is different from the "floating system" in that the "leading shoe" for the FS is the "primary shoe" in a forward direction... pushing the "trailing/secondary shoe" into the cylinder, or trying to. Now when backing up (self-adjusting), the formerly "secondary shoe" (trailing/rear shoe) becomes the "primary shoe" with the "floating system"... HUH?????? Yep, it is all in how you describe it, and what system being used, and which "direction of rotation", of when "SIZE MATTERS". On the "pivot non-self-adjusting system"... UP FRONT... the "primary answer" is "size matters"...bigger is better... lol.
AS usual, the question of "does size matter" still remains. It depends on "who is asking, how is it is used", and what your "experience was like", NOT what the PO had, or did... ??? ;-)
One has to enjoy all of the "different" experiences around Willys!!!